John Archibald is an entrepreneur and digital marketer who began his career in professional sports. He originally founded Resolution Sports in 2008 as a sports communication firm, but he later rebranded the company as Resolution Promotions in 2013. The pivot was conducted in order to expand the business, which has since functioned as a full-service digital marketing firm for small to mid-sized businesses and brands. A graduate of the University of Tennessee at Chattanooga, Archibald grew up in Tennessee and currently lives at the Jersey Shore.